ARCA

Established in 1953, the ARCA RE/MAX Series (Automobile Racing Club of America) has long been known as a development platform for aspiring drivers, and many of today’s top NASCAR teams use ARCA as proving grounds for developing young drivers.

NASCAR teams fielding entries in the ARCA RE/MAX Series include:

· Ganassi Racing with Felix Sabates
· Gillette Evernham Motorsports
· Hendrick Motorsports
· Bill Davis Racing
· Penske Racing South
· Roush Fenway Racing
· Brewco Motorsports
· Michael Waltrip Racing
· Ken Schrader Racing
· Richard Childress Racing
· Kevin Harvick, Inc.

The ARCA RE/MAX Series has appeared on ABC, ESPN, ESPN 2, TNN, Fox Sports, TBS, TNT, The Outdoor Channel and current broadcast partner SPEED Channel and has a current media value of $700/second when the racecar is featured on-screen. A look at the demographic profile of fans who watch ARCA races live on television reveals the
following:

From world-wide exposure to one-on-one interaction, ARCA’s power is its reach, accessibility and value proposition. The return on investment through an ARCA Marketing program with Wendy Mathis is both measurable and quantifiable.

• Wendy Mathis Fast Facts

  From age 12 – 16, Wendy spent four years racing Quarter Midgets, earning 75 feature wins. In 1993, Wendy became the first female to win the Florida State Quarter Midget Championship. Since 2001, Wendy has competed with Tampa Bay Area Racing Association (TBARA) Sprint Car Club, collecting two feature wins. Wendy is currently competing full-time in the O'Reilly USCS Asphalt Thunder Series. (Winged Pavement Sprint Car). Wendy has been in talks with Firestone Indy Lights Series teams to secure necessary sponsorship to run ovals, including Freedom 100 at Indianapolis Motor Speedway.